🌿 Our Story · Founded in Aberdeen

Built to End
Surplus Waste.
For Good.

ShareConnect UK began as a response to a simple injustice: tonnes of perfectly edible food being discarded every day while families across Scotland struggled to put meals on the table. We built the infrastructure to fix that β€” starting in Aberdeen.

2024
Founded in Aberdeen
15+
Cities in Roadmap
50+
Charity Partners Targeted
Β£0
Cost to Recipients
Our Mission

A Real-Time Digital Redistribution Infrastructure for the UK

ShareConnect UK is not a food bank app. It is a full redistribution management platform β€” connecting surplus food donors, reusable item donors, recipients, charities, and delivery riders in one integrated digital system.

Our mission is to make surplus redistribution the default behaviour for every supermarket, restaurant, and household in the UK β€” not an afterthought. We do this by removing every friction point: instant listings, automated matching, rider-enabled last-mile delivery, and real-time impact reporting.

Every kilogram of food redistributed through ShareConnect UK is a kilogram that does not go to landfill, a meal that reaches someone who needs it, and a measurable step toward the UK's net-zero commitments.

Zero Food Waste
Every surplus item finds a home before it expires.
Last-Mile Delivery
Riders close the gap between donors and recipients.
Impact Reporting
Real-time data on meals saved, COβ‚‚ reduced, and community reach.
Business Integration
Subscription tools for supermarkets, restaurants, and food manufacturers.
The Aberdeen Origin

Why Aberdeen? Why Now?

Aberdeen was chosen as the launch city deliberately. As Scotland's third-largest city, it combines a dense urban core with surrounding rural communities β€” a microcosm of the redistribution challenge the entire UK faces. The city's strong community networks, active food bank infrastructure, and growing tech sector made it the ideal proving ground.

The Problem We Saw

In Aberdeen alone, an estimated 30,000 tonnes of food is wasted annually across the supply chain β€” from supermarket overstocking to household over-purchasing. Simultaneously, 1 in 7 households in the city experiences food insecurity. The gap between surplus and need is not a supply problem. It is a logistics and coordination problem.

The Solution We Built

ShareConnect UK was designed from the ground up as a coordination layer β€” not a charity, not a marketplace, but infrastructure. By connecting donors, recipients, and riders on a single real-time platform, we eliminate the coordination overhead that makes redistribution impractical at scale. The Aberdeen pilot proved the model works.

The Vision Ahead

The Aberdeen pilot is the proof of concept. The UK expansion is the mission. By 2027, ShareConnect UK aims to be the national standard for surplus redistribution β€” integrated with NHS supply chains, major supermarket networks, and local authority food waste strategies across all four nations.

UK Expansion Roadmap

From Aberdeen to Every Corner of the UK

Our expansion is phased, deliberate, and community-led. Each city launch is preceded by local charity partnerships, rider network recruitment, and business subscriber onboarding β€” ensuring the platform is ready before it goes live.

Phase 1

2024 β€” Aberdeen Pilot

Live
  • Platform launch with food and item redistribution
  • Rider network onboarding (Aberdeen city)
  • Business subscriber programme (local supermarkets & restaurants)
  • Admin dashboard with real-time reporting
  • PWA mobile app for iOS and Android
Phase 2

2025 β€” Scotland-Wide

In Progress
  • Expansion to Edinburgh, Glasgow, Dundee, and Inverness
  • Charity partnership programme with 50+ registered organisations
  • In-platform advertising for local businesses
  • Impact reporting API for corporate sustainability teams
  • Multi-language support (Scottish Gaelic, Polish, Urdu)
Phase 3

2026 β€” Northern England

Planned
  • Launch in Manchester, Leeds, Newcastle, and Sheffield
  • Integration with NHS food waste reduction programmes
  • Rider earnings dashboard and performance bonuses
  • Bulk donation scheduling for large food manufacturers
  • Carbon credit reporting for business subscribers
Phase 4

2027 β€” UK-Wide

Planned
  • Full UK coverage β€” London, Birmingham, Cardiff, Bristol, Belfast
  • National partnership with major supermarket chains
  • Open API for third-party food bank management systems
  • AI-powered surplus prediction and pre-emptive redistribution
  • B-Corp certification and annual impact report
Expansion Cities

15 Cities. One Platform. Zero Waste.

Aberdeen
Edinburgh
Glasgow
Dundee
Inverness
Manchester
Leeds
Newcastle
Sheffield
London
Birmingham
Cardiff
Bristol
Belfast
Liverpool
Live Now Phase 2 β€” 2025 Phase 3 β€” 2026 Phase 4 β€” 2027
Our Values

What We Stand For

These principles guide every product decision, partnership, and line of code we write.

Dignity First

Every interaction on ShareConnect UK is designed to treat donors, recipients, and riders with equal respect. No stigma, no barriers β€” just community.

Real-Time Action

Surplus food has a short window. Our platform is built for speed β€” live listings, instant notifications, and same-day delivery logistics.

Transparency & Trust

Full audit trails, GDPR-compliant data handling, and food safety disclaimers ensure every stakeholder β€” from donor to regulator β€” can trust the system.

Systemic Impact

We are not just redistributing food β€” we are building infrastructure that makes waste reduction the default, not the exception, across the UK.

Community-Owned

ShareConnect UK is built with and for communities. Local charities, food banks, and independent donors shape the platform's priorities.

Continuous Innovation

From AI-powered demand forecasting to rider route optimisation, we invest in technology that makes redistribution smarter over time.

How We Build

Our Building Principles

1

We build for the people who need it most, not the people who shout loudest.

2

Every feature must reduce friction for donors, recipients, or riders.

3

Data is a tool for accountability, not surveillance.

4

Speed matters β€” surplus food cannot wait for bureaucracy.

Partner With Us

Join the Redistribution Revolution

Whether you are a supermarket looking to reduce food waste, a charity seeking a reliable supply of donations, a rider wanting flexible earnings, or an individual ready to make a difference β€” ShareConnect UK has a role for you.

Business Subscribers
Automated surplus posting, impact reports, and CSR credentials for your organisation.
Charity Partners
Reliable, real-time access to surplus food and items for your beneficiaries.
Delivery Riders
Flexible earnings, transparent pricing, and a mission you can be proud of.
Get In Touch

Submit a Partner Enquiry

Whether you are a supermarket, charity, logistics provider, or investor β€” fill in the form below and our partnerships team will respond within 2 business days.

0 / 20 characters minimum

Your details are stored securely and will only be used to respond to your enquiry. We do not share your information with third parties.